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Drive B2B Channel Sales With Social Media Content
Social media works best for B2B companies when people connect directly around topics they are passionate about. Connections work even better when no one in the group is pushing a particular agenda....
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Generate More Leads with B2B Social Media [Infographic]
Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies. You can...
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Ways to Improve a B2B Cold Sales Call and Make it Social
Yesterday my cell phone rang and it was a Raleigh NC number that I didn’t recognize. I often get calls from numbers that I don’t recognize, but since I live in the Raleigh area, I answered this call....
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7 Ways Your Sales Team Can Get Results with B2B Social Media
Are your salespeople actively engaged in social media as part of their lead generation efforts? If not, they (and your business) are missing out on great opportunities for researching potential B2B...
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How B2B Professionals Can Use Content for Personal Branding
I recently recorded a video conversation with my friend Tom Skotidas. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. This is the first of several...
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Marketing Team Drives B2B Social Selling Success
My friend Tom Skotidas and I recorded a video conversation defining social selling. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. Social selling, or...
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B2B Sales Pros Need to Create Demand with Content Marketing
I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection...
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5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound...
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10 Keys for Starting a B2B LinkedIn Group to Generate Leads
My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the founder of Skotidas, Asia Pacific’s leader in B2B...
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Understanding the Millennial B2B Buyer Will Change How You Sell
The B2B workforce is changing with the arrival and promotion of millennials, but how does that affect how your company approaches sales. In the following interview, Dustin Grosse, Chief Operating...
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